Consulting Services, LLC conducts analysis focused on applying theoretical
mathematics to solve a wide variety of objectives.Primarily focused on statistical analysis and
database management, Willow Consulting has experience analyzing and modeling
large donor files as well as providing customized solutions for small
organizations. Willow Consulting has
developed four core products to help you understand and more importantly
develop strategy to maximize your return on your donor investment.
Master File Analysis – Independent evaluation of the historical
trends for your complete donor file.The Master File Analysis looks at the number of new donors coming in
versus attrition, multi-year donor behavior, major donor performance,
segmentation analysis, upgrade/downgrade trends, revenue growth, acquisition,
and other ad hoc analyses.The Master
File Analysis provides you the complete picture of where you have been, where
you are, and most importantly where you are going.
Forecasting Model – Willow Consulting has developed a state of the
art Forecasting Model that allows you to see the relationship between today’s
decisions about acquisition investment and your file growth up to 15 years down
the road.Using retention rates and
reactivation rates, as well as historical cost and revenue data the model is
tailored to your donor file.
Donor File Modeling –Using statistical analysis to determine the
likelihood of a donor’s next gift and the amount, Willow Consulting can score
your file based on expected return to determine who to mail.This helps eliminate wasteful mailing and
spending and therefore provides a much more efficient use of resources.In addition, the scores can help identify the
best donors whom can withstand additional mailings when additional income is
CHAID Analysis – Market analysis that facilitates directed
strategies.CHAID analysis will
categorize your donors into like groups enabling you to better target these
segments.This type of analysis is very
useful in determining ask strategies for major donor and sustainer invites as
well as a host of other applications.